Maui Apparel Company Needs Logo

This is what Upcountry Threads was looking for in their logo design

We are starting a line of 100% organic cotton t-shirts with simple vintage inspired screen-printed designs.

The name of the brand will be called Upcountry Threads. Upcountry refers to the rustic hillside community on the slopes of Haleakala National Park. This rural, artistic area includes many farms, plantation homes, botanical gardens and rolling hills.

We are looking for a rustic and/or vintage yet modern inspired design that communicates a warm, established, hip, genuine, organic and creative style. The design shouldn't feel too masculine or too feminine, but a nice balance that is appealing for both men and women.

The logo must translate well in black and white as well as color and not include too many details. The logo will be printed on t-shirt labels, hang tags, business cards and the website as well as other print collateral and signage.

Some ideas to play with (but not limited to) are:

- Play with hand drawn arrows, shapes & fe… Read more