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Maui Apparel Company Needs Logo
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This customer received 198 logo designs from 56 designers. They chose this logo design from hellodesign as the winning design.
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US$400
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198 designs
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56 designers
Logo Design Brief
We are starting a line of 100% organic cotton t-shirts with simple vintage inspired screen-printed designs.
The name of the brand will be called Upcountry Threads. Upcountry refers to the rustic hillside community on the slopes of Haleakala National Park. This rural, artistic area includes many farms, plantation homes, botanical gardens and rolling hills.
We are looking for a rustic and/or vintage yet modern inspired design that communicates a warm, established, hip, genuine, organic and creative style. The design shouldn't feel too masculine or too feminine, but a nice balance that is appealing for both men and women.
The logo must translate well in black and white as well as color and not include too many details. The logo will be printed on t-shirt labels, hang tags, business cards and the website as well as other print collateral and signage.
Some ideas to play with (but not limited to) are:
- Play with hand drawn arrows, shapes & feathers
- Play on the word "Threads" to look like sewing thread
- Incorporating a stylistic simple bird looking up or flying in air (not a hawk or eagle)
- Please don't incorporate other country animals in the design such as deer, ducks, quails, antlers, etc... Although a rooster or rooster weathervine would be okay.
- Upcountry is a headline and vintage (soft edges, eroded texture) & Threads is a hand drawn / calligraphy / script font
- Like the fonts from this website - http://www.yellowdesignstudio.com/
- Insignia style logo similar to these examples:
https://creativemarket.com/TomAnders/5941-Vintage-LogoInsignia-Collection
or
https://creativemarket.com/Nickylaatz/31487-Vintage-Logo-Template-Bundle-Vol-2
or
https://creativemarket.com/Nickylaatz/47928-The-Handmade-Vintage-Logo-Bundle
*** most important is to come up with a unique, creativev fresh idea, not something you've already seen before ***
This project is guaranteed to pay. Thank you!
Updates
Hi designers. Thanks so much for your work so far!
We have decided to change the bird from a specific 'cardinal' to a more broad 'country/farm' bird. The cardinal logo designs were starting to look too much like a Sports or University emblem. We've updated the creative brief to reflect this change.
Also, we are not attached to seeing a bird on the design. We would also like to see more designs without a bird and playing on the word 'Threads'.
We are looking for something creative, stylish and original.
Thank you and best of luck!!
Hong
Added Tuesday, July 15, 2014
Project Deadline Extended
Reason: Hello, we are extending the deadline for this contest so that we can give ourselves more time to review every logo design and provide thorough feedback. We are happy with what we are seeing so far and excited to pick a winner!
Much gratitude,
Upcountry Threads Team
Added Thursday, July 24, 2014
Project Deadline Extended
Reason: Hello, thank you all for your great work! After careful review of the designs, we have decided to extend the extension again to provide ample time for proper feedback and revisions.
Thanks so much!
Hong
Added Monday, August 04, 2014
Target Market(s)
60% female, 40% male customers
Adults aged 20 yrs and up
Clothing will be sold in local tourist gift shops
Industry/Entity Type
Business
Logo Text
Upcountry Threads
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.