GripLog Branding Logo - Motorsport Mobile App and Website

This is what GripLog was looking for in their logo design

GripLog is a high-precision performance-tracking app built for track-day drivers who want to optimize tire performance, improve lap times, and extend tire life. The product is used by passionate driving enthusiasts—primarily men ages 30–60 with higher disposable income and a strong interest in automotive performance.
We are creating a refreshed, professional, and future-ready brand identity that signals precision, speed, and control. This includes a new primary brand icon, wordmark —while remaining emotionally aligned with the sample logo provided.
(see attached design brief for details) Read more