• US$150

• 246 designs

• 113 designers

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Logo Design Brief

GripLog is a high-precision performance-tracking app built for track-day drivers who want to optimize tire performance, improve lap times, and extend tire life. The product is used by passionate driving enthusiasts—primarily men ages 30–60 with higher disposable income and a strong interest in automotive performance.
We are creating a refreshed, professional, and future-ready brand identity that signals precision, speed, and control. This includes a new primary brand icon, wordmark —while remaining emotionally aligned with the sample logo provided.
(see attached design brief for details)

Target Market(s)

The product is used by passionate driving enthusiasts—primarily men ages 30–60 with higher disposable income and a strong interest in automotive performance.

Industry/Entity Type

Automotive / Motorsport

Logo Text

GripLog

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• see attached design brief for details

Nice to have

• I am open to creative ideas that I haven't put into the design brief.

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Files

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