The Rushmore Roadmap logo design for a freedom/prosperity state campaign

This is what Rushmore Roadmap: More Freedom, More Prosperity was looking for in their logo design

We're looking for a logo and branding package for The Rushmore Roadmap. This is a South Dakota, USA-based campaign bringing ideas of more freedom and more prosperity to citizens. My initial idea is to have Mt. Rushmore at the top or in the background over an outline of the state of South Dakota, with a road leading up to Mt. Rushmore. Would also like to incorporate just a bit of farmland in foreground. The idea is to start in the Eastern side of the state which is more farmland and end at Mt. Rushmore. We want to capitalize on the agriculture and touristy nature of South Dakota and could lean into the sort of old-time/tourist trap/nostalgia type of signs. Read more