• US$150

• 69 designs

• 40 designers

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Logo Design Brief

We're looking for a logo and branding package for The Rushmore Roadmap. This is a South Dakota, USA-based campaign bringing ideas of more freedom and more prosperity to citizens. My initial idea is to have Mt. Rushmore at the top or in the background over an outline of the state of South Dakota, with a road leading up to Mt. Rushmore. Would also like to incorporate just a bit of farmland in foreground. The idea is to start in the Eastern side of the state which is more farmland and end at Mt. Rushmore. We want to capitalize on the agriculture and touristy nature of South Dakota and could lean into the sort of old-time/tourist trap/nostalgia type of signs.

Target Market(s)

Citizens of South Dakota, people likely to get involved in grassroots activity

Industry/Entity Type

politics, grassroots

Logo Text

Rushmore Roadmap: More Freedom, More Prosperity

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Mt. Rushmore, a road, map aesthetic, agriculture hints in foreground

Nice to have

• nostalgic, family, patriotic