Scale

This is what SCALE was looking for in their logo design

Name: Scale
Tagline Ideas (optional):
“Fueling Real Estate Wealth, Faster”

“Fast Capital. Real Impact.”

“Grow Bigger. Close Faster. Live Free.”

Company Type:
Fintech-inspired mortgage lender focused on real estate investors, business owners, and high-income earners.

Style/Vibes:
Modern, bold, minimalist

Clean sans-serif fonts

Powerful upward momentum (think arrows, steps, or elevation)

Fintech meets real estate investing + Culture

A brand that feels like a capital partner, not just a lender.

Color Palette:
Inspired by the Indiana Pacers City Edition:

Baby Blue / Sky Blue (dominant)

Navy / Deep Blue (supportive contrast)

Gold / Yellow Accent (optional for energy or emphasis)

White / Light Grey for clean modern feel

Logo Direction:
Prefer a wordmark with an icon/symbol that subtly implies growth, scaling, acceleration, upward movement, or… Read more