Scale

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This customer received 407 logo designs from 168 designers. They chose this logo design from geni as the winning design.
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Logo Design Brief
Name: Scale
Tagline Ideas (optional):
“Fueling Real Estate Wealth, Faster”
“Fast Capital. Real Impact.”
“Grow Bigger. Close Faster. Live Free.”
Company Type:
Fintech-inspired mortgage lender focused on real estate investors, business owners, and high-income earners.
Style/Vibes:
Modern, bold, minimalist
Clean sans-serif fonts
Powerful upward momentum (think arrows, steps, or elevation)
Fintech meets real estate investing + Culture
A brand that feels like a capital partner, not just a lender.
Color Palette:
Inspired by the Indiana Pacers City Edition:
Baby Blue / Sky Blue (dominant)
Navy / Deep Blue (supportive contrast)
Gold / Yellow Accent (optional for energy or emphasis)
White / Light Grey for clean modern feel
Logo Direction:
Prefer a wordmark with an icon/symbol that subtly implies growth, scaling, acceleration, upward movement, or simplified access to capital.
Target Market(s)
Real Estate Investors & Business Owners
Industry/Entity Type
Real Estate Lending
Logo Text
SCALE
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.