Logo Rebrand for a Gritty Oil and Gas company!

This is what "MTN MUD" was looking for in their logo design

The full name of the business is "Mountain Mud Service and Supply". We are rebranding to just "MTN MUD". My client is a company that creates "Drilling Fluids" in the Oil and Gas industry based in Gillette, WY.

The current design is very dated and has too many details (i will attach it). I want to stick with the bold Orange, white and black color scheme. This design should look minimalist. Something simple and Bold. Making sure it would be easily printable and easy to embroider on clothes. It will be on the side of semi trucks, shirts, hats, stickers, products, etc. The target demographic is male, 25-35 Petroleum/Mechanical Engineers that are into fitness and outdoor activities.

The logo should be an icon that would pop on Social Media Profiles. For the icon, I am open to new ideas but something to get you started would be two "M's" stacked on top of each other at a slight angle up to signify an old wooden oil derrick. (attached reference) "MTN MUD" shou… Read more