Logo Rebrand for a Gritty Oil and Gas company!
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This customer received 474 logo designs from 149 designers. They chose this logo design from apik. as the winning design.
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Logo Design Brief
The full name of the business is "Mountain Mud Service and Supply". We are rebranding to just "MTN MUD". My client is a company that creates "Drilling Fluids" in the Oil and Gas industry based in Gillette, WY.
The current design is very dated and has too many details (i will attach it). I want to stick with the bold Orange, white and black color scheme. This design should look minimalist. Something simple and Bold. Making sure it would be easily printable and easy to embroider on clothes. It will be on the side of semi trucks, shirts, hats, stickers, products, etc. The target demographic is male, 25-35 Petroleum/Mechanical Engineers that are into fitness and outdoor activities.
The logo should be an icon that would pop on Social Media Profiles. For the icon, I am open to new ideas but something to get you started would be two "M's" stacked on top of each other at a slight angle up to signify an old wooden oil derrick. (attached reference) "MTN MUD" should be in a bold font. Use the company "MTN OPS" as inspiration: http://mtnops.com/
I will attach some other logos that I like as a reference
Updates
Gathering more feedback
Target Market(s)
25-35 males petroleum / mechanical engineers that like hunting, outdoor activities
Industry/Entity Type
Oil and Gas
Logo Text
"MTN MUD"
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
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