Logo for a freeze dried food company.

This is what FrēzDrī – Freshness, Frozen in Time. was looking for in their logo design

We are looking for a modern, bold, and sleek round logo for our new freeze-dried food brand, Frez’d. The logo should strike a balance between professional and playful, with a clean aesthetic that feels fresh and contemporary.
Our target market includes women and mothers, particularly those who value health, convenience, and quality for themselves and their families. While the logo should appeal broadly across all age groups, it needs to especially resonate with a design-conscious, upmarket crowd that appreciates style and trustworthiness.

Modern & Minimalist with a hint of playfulness
Clean lines, bold typography (no cursive or overly whimsical fonts)
Medium-bright colors (think fresh, energetic, and vibrant—not overly neon or pastel)
White background for versatility across packaging and marketing
Text-based, but open to a simple graphic or symbol (e.g., subtle freeze or preservation element like a snowflake or geometric design)
Circular layout (as… Read more