• C$150

• 168 designs

• 80 designers

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Logo Design Brief

We are looking for a modern, bold, and sleek round logo for our new freeze-dried food brand, Frēz’d. The logo should strike a balance between professional and playful, with a clean aesthetic that feels fresh and contemporary.
Our target market includes women and mothers, particularly those who value health, convenience, and quality for themselves and their families. While the logo should appeal broadly across all age groups, it needs to especially resonate with a design-conscious, upmarket crowd that appreciates style and trustworthiness.

Modern & Minimalist with a hint of playfulness
Clean lines, bold typography (no cursive or overly whimsical fonts)
Medium-bright colors (think fresh, energetic, and vibrant—not overly neon or pastel)
White background for versatility across packaging and marketing
Text-based, but open to a simple graphic or symbol (e.g., subtle freeze or preservation element like a snowflake or geometric design)
Circular layout (as this will be used on round sticker labels)
The main brand name should be: Frēz’d (spelled exactly like this)
Premium, but not pretentious
Approachable, but not too casual
Stylish, with subtle food or freshness cues
This logo will appear on product packaging, website, and social media, so it should be recognizable at small sizes and print well in color and grayscale.

Target Market(s)

All ages

Industry/Entity Type

Food Industry

Logo Text

FrēzDrī – Freshness, Frozen in Time.

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Any variation of Arial, Calibri, Helvetica etc.

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.