Startup Venezuela

This is what Startup Venezuela; Startup Venezuela Summit, Startup Venezuela Summit Miami Edition was looking for in their logo design

We have an existing set of logos that was made in conjunction with a brand called Rockstart. We are no longer associated with them and we need to redesign it without losing its essence.

Objective: Replace the current logo so that it has NOTHING to do with the Rockstart image: They use Black and Purple, with cream and beige backgrounds. We need to find alternatives. The black could be maintained as it gives strength and seriousness, but we can try other alternatives that achieve the same. The purple, beige, and cream need to be changed (it could be blue and white).
They use arrows in sequence to the right (there's an arrow in their logo). This should be eliminated. However, we could keep the upward arrow in the letter U.
Branding:
The umbrella brand is "Startup Venezuela," but "Startup Venezuela Summit" should be almost equally important. In the future, "Startup Venezuela," in addition to the Summit, will have other activities, such as the "Insight Series," a VC,… Read more