Nova Logo design for a clothing brand

This is what NOVA was looking for in their logo design

So I am looking for a logo that will be marketed around the sports athletic wear industry. This will be a logo that will be used on clothing such as t-shirts/quarter zips/caps/shorts/leggings/Sports bras and skirts/bags. The market we are looking to advertise in is for the sport Padel.
It will be clothing for this sport.

We are aiming to appeal to the Unisex market with the demographic of someone who is aged between 18-60.

The aim of the logo is to show the following:
Luxury
Minimal
Understated but still recognisable
Have a brand logo that appeals to an active lifestyle.

I have attached a document below for you to take inspiration from some of the brands we like to give you an idea of our brand focus for NOVA. Colours wise I would like to keep it plain. As we develop the brand we can look at different colourways for the logo.

I have also attached our current logo for you to see.

With the logo we would also plan to do a s… Read more