Rebranding from Atypic Digital to Atypix

This is what Atypix.com / To Learn, Connect & Grow (=tagline) was looking for in their logo design

I want to rebrand my company because the current name is confusing for our clients and stakeholders. When people hear Atypic Digital they think we are a digital company building logos and websites. In reality we are a consulting firm specialized in digital transformations initiatives in Africa. This is why we are changing our name from 'Atypic Digital' to simply 'Atypix'. Our new brand is aligned to our 2025 strategy. We will now offer a full suite of services from TRAINING professional and teams to Agile ways of working to also COACHING them during the application of their new skills on real life cases. In our Atypix Centers, we will have Pearson Vue testing centers and have a Podcast Studio where experts can come to record video podcasts and create content shareable online (that's why the 'pix' in Atypix.com). We picked the name Atypix because we train people in a non-conventional manner. Less slides to read, more practicing and workshops to learn by doing. We will have live courses… Read more