• C$150

• 224 designs

• 105 designers

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Logo Design Brief

I want to rebrand my company because the current name is confusing for our clients and stakeholders. When people hear Atypic Digital they think we are a digital company building logos and websites. In reality we are a consulting firm specialized in digital transformations initiatives in Africa. This is why we are changing our name from 'Atypic Digital' to simply 'Atypix'. Our new brand is aligned to our 2025 strategy. We will now offer a full suite of services from TRAINING professional and teams to Agile ways of working to also COACHING them during the application of their new skills on real life cases. In our Atypix Centers, we will have Pearson Vue testing centers and have a Podcast Studio where experts can come to record video podcasts and create content shareable online (that's why the 'pix' in Atypix.com). We picked the name Atypix because we train people in a non-conventional manner. Less slides to read, more practicing and workshops to learn by doing. We will have live courses but also on-demande (pre-recorded courses). Our web/mobile platform inspired by MasterClass.com will allow professionals based in Africa to learn new skills like Project Management, Artificial Intelligence, Lean/Agile or Management 3.0. We want our logo to be a symbol of innovation, growth, transformation, continuous improvement. We initially picked the Phoenix as a symbol of transformation and rebirth. We picked the colors blue, orange but we are also opened to using purple and green if the mix is nice.

Target Market(s)

Project Managers based in Africa who speak French & English

Industry/Entity Type

Business Consulting, Project Management

Logo Text

Atypix.com / To Learn, Connect & Grow (=tagline)

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• one icon and a text. rounded fonts.

Nice to have

• the tagline below the logo is optional. The .com is also optional in the logo.

Should not have

• colors to avoid are pink, yellow. avoid too formal fonts.

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Files

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