Create a new brand for an overhead crane business

This is what Tragen was looking for in their logo design

Logo Design Brief for Tragen
Company Overview:
Company Name: Tragen
Industry: Overhead Crane Manufacturing and Services
Meaning: "Tragen" is German for "bear," symbolizing strength and reliability.
Tagline: Strength in Motion

Logo Concept:
Main Elements:

Bear: To symbolize strength, reliability, and robustness.
Typography: Strong, modern, and industrial.
Tagline: Integrated or placed in a complementary position.
Style:

Modern and Sleek: Reflecting advanced engineering.
Industrial: Strong lines and solid forms.
Minimalistic: Clean and professional.
Design Elements:
Bear Representation:

Simplified and stylized bear silhouette.
Emphasize strength and sturdiness.
Typography:

Bold and modern typeface.
Clean lines, possibly with slight industrial touches.
The name "Tragen" should be prominent.
Tagline Integration:

Include the tagline "Strength in Motion" in a smaller… Read more