• A$300

• 144 designs

• 66 designers

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Logo Design Brief

Logo Design Brief for Tragen
Company Overview:
Company Name: Tragen
Industry: Overhead Crane Manufacturing and Services
Meaning: "Tragen" is German for "bear," symbolizing strength and reliability.
Tagline: Strength in Motion

Logo Concept:
Main Elements:

Bear: To symbolize strength, reliability, and robustness.
Typography: Strong, modern, and industrial.
Tagline: Integrated or placed in a complementary position.
Style:

Modern and Sleek: Reflecting advanced engineering.
Industrial: Strong lines and solid forms.
Minimalistic: Clean and professional.
Design Elements:
Bear Representation:

Simplified and stylized bear silhouette.
Emphasize strength and sturdiness.
Typography:

Bold and modern typeface.
Clean lines, possibly with slight industrial touches.
The name "Tragen" should be prominent.
Tagline Integration:

Include the tagline "Strength in Motion" in a smaller, complementary font.
Position the tagline below the main company name or integrated within the design.
Color Scheme:

Primary Colors: Dark green and gray.
Accent Colors: Yellow or orange for highlights (optional).
Specific Instructions:
Bear Integration:

Focus on a strong, stylized bear as the main element.
Explore geometric or abstract designs for the bear to maintain a modern look.
Typography Placement:

Position "Tragen" prominently below or beside the bear element.
Ensure the font is legible and conveys strength.
Tagline Placement:

Place the tagline "Strength in Motion" below the company name.
Use a complementary, smaller font that maintains readability.
Color Usage:

Use dark green for the bear element to emphasize strength and a sense of reliability.
Utilize gray for the text or as a background accent.
Optional: Use yellow or orange sparingly to highlight specific parts (e.g., an accent line).
Variations:

Provide versions with different color backgrounds (white, black, and steel blue).
Create a monochrome version for use in different media.
Examples of Desired Style:
Modern tech logos (e.g., Tesla, SpaceX)
Industrial logos with strong, clean lines
Minimalistic animal logos that convey strength and simplicity
Deliverables:
Primary logo in vector format (AI, EPS).
High-resolution PNGs and JPGs.
Monochrome and color variations.
Horizontal and vertical layout options.

Logo Text

Tragen

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.