Simple & Clean logo for Cause-Based Fashion Ecommerce Service

This is what Varoj was looking for in their logo design

We're Varoj.
A for-profit company with a non-profit objective: providing an elegant, clean, dynamic listing service on web, tablet, and mobile devices, showcasing fine goods, the proceeds of which go at least in part to a charity or a good cause. Additionally, we donate all our after tax profits to charity. We're for good stuff, and feeling good about buying it. Varoj is Esperanto for "goods".

Our key values are: simplicity, elegance, strength, honesty, and goodwill.
Colors we identify with: white, pastels, summer colors.
Fonts we like: Futura. Gill Sans. Nothing with serifs. Futura will be our base copy for body text in across our platforms.

Deliverables:
1) Primary logo (potentially with reversible colors)
2) iPhone/Android/Tablet App logo

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