• US$200

• 27 designs

• 10 designers

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Logo Design Brief

We're Varoj.
A for-profit company with a non-profit objective: providing an elegant, clean, dynamic listing service on web, tablet, and mobile devices, showcasing fine goods, the proceeds of which go at least in part to a charity or a good cause. Additionally, we donate all our after tax profits to charity. We're for good stuff, and feeling good about buying it. Varoj is Esperanto for "goods".

Our key values are: simplicity, elegance, strength, honesty, and goodwill.
Colors we identify with: white, pastels, summer colors.
Fonts we like: Futura. Gill Sans. Nothing with serifs. Futura will be our base copy for body text in across our platforms.

Deliverables:
1) Primary logo (potentially with reversible colors)
2) iPhone/Android/Tablet App logo

Target Market(s)

Affluent, urban, style conscious

Industry/Entity Type

Non-Profit

Logo Text

Varoj

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1) Primary Varoj logo
  2) iPhone/Android/Tablet App logo
  
  Do Not Use any "heart" iconography. Please.
  
  Nothing too girly. We're after clean, elegant lines.
  
  Please keep the "V" pointy at the end.
  
  In primary logo, every letter of "Varoj" must be clearly visible. "J" must be identifiable as a "j", not an "i".
  
  
  

Nice to have

• Exploration of "peace sign" for "V" in "Varoj".
  
  All text exploration
  
  Text on colored background
  
  
  
  

Should not have

• Do Not Use any "heart" iconography. Please.
  
  Nothing too girly. We're after clean, elegant lines.

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