TRUCKER WHERE Spatial Software Logo

This is what TRUCKER WHERE? was looking for in their logo design

TRUCKER WHERE is a transportation Logistics company that builds spatial / GIS software for the trucking industry. This is a male dominant industry with a lot of rough and tough guys in BIG trucks. The software is GPS tracking and logistics software. The Logo needs to be something that these guys would wear on a shirt or belt buckle. Something that represents transportation, possibly software and GPS and directional travel and analysis.

I want something that looks old and weathered like an old gas station sign. So rusty edges and antiqued is a must. Something from the 40’s and 50’s. You have creative license for the lettering but right now we use all capitals with the T and W larger than the other letters. The Logo must be in High resolution so that I can at least scale it and print a 8’ wide sign.

Company colors are Blue (R-0, G-0, B-180) and Orange (R-255, G-160, B-0), though the colors can be a little darker.

I have thrown around a few ideas that I do lik… Read more