• US$200

• 36 designs

• 17 designers

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Logo Design Brief

TRUCKER WHERE is a transportation Logistics company that builds spatial / GIS software for the trucking industry. This is a male dominant industry with a lot of rough and tough guys in BIG trucks. The software is GPS tracking and logistics software. The Logo needs to be something that these guys would wear on a shirt or belt buckle. Something that represents transportation, possibly software and GPS and directional travel and analysis.

I want something that looks old and weathered like an old gas station sign. So rusty edges and antiqued is a must. Something from the 40’s and 50’s. You have creative license for the lettering but right now we use all capitals with the T and W larger than the other letters. The Logo must be in High resolution so that I can at least scale it and print a 8’ wide sign.

Company colors are Blue (R-0, G-0, B-180) and Orange (R-255, G-160, B-0), though the colors can be a little darker.

I have thrown around a few ideas that I do like but they are not set in stone. An oval sign with TRUCKER WHERE in the middle. North, South, East and West in semi-circle cut outs on the outside.

Target Market(s)

Blue Collar, Male Truck drivers in their mid 30's

Industry/Entity Type

Gas Station

Logo Text

TRUCKER WHERE?

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must look old like it is from the 40's or 50's with an old rusty gas station look and feel to it.

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Files

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