TRUCKER WHERE Spatial Software Logo
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This customer received 36 logo designs from 17 designers. They chose this logo design from Brando ST as the winning design.
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Logo Design Brief
TRUCKER WHERE is a transportation Logistics company that builds spatial / GIS software for the trucking industry. This is a male dominant industry with a lot of rough and tough guys in BIG trucks. The software is GPS tracking and logistics software. The Logo needs to be something that these guys would wear on a shirt or belt buckle. Something that represents transportation, possibly software and GPS and directional travel and analysis.
I want something that looks old and weathered like an old gas station sign. So rusty edges and antiqued is a must. Something from the 40’s and 50’s. You have creative license for the lettering but right now we use all capitals with the T and W larger than the other letters. The Logo must be in High resolution so that I can at least scale it and print a 8’ wide sign.
Company colors are Blue (R-0, G-0, B-180) and Orange (R-255, G-160, B-0), though the colors can be a little darker.
I have thrown around a few ideas that I do like but they are not set in stone. An oval sign with TRUCKER WHERE in the middle. North, South, East and West in semi-circle cut outs on the outside.
Updates
Have corrected the company name, it is TRUCKER WHERE
Added Friday, January 31, 2014
I have switched this project to payment guaranteed.
Added Monday, February 03, 2014
Target Market(s)
Blue Collar, Male Truck drivers in their mid 30's
Industry/Entity Type
Gas Station
Logo Text
TRUCKER WHERE?
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must look old like it is from the 40's or 50's with an old rusty gas station look and feel to it.