Optalitix

This is what Optalitix was looking for in their logo design

Reinvent without totally redesigning the Optalitix logo. The logo needs a refresh now that the brand has taken on a clearer identity. Optalitix have a clear range of products and services within the business to business insurance market and the logo needs to resonate with this audience. Optalitix offer, data, statistics and technology solutions to customers along with consultancy services that add value and provide new insight and business intelligence to clients. The logo needs to take into account these variables.
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