• £150

• 46 designs

• 19 designers

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Logo Design Brief

Reinvent without totally redesigning the Optalitix logo. The logo needs a refresh now that the brand has taken on a clearer identity. Optalitix have a clear range of products and services within the business to business insurance market and the logo needs to resonate with this audience. Optalitix offer, data, statistics and technology solutions to customers along with consultancy services that add value and provide new insight and business intelligence to clients. The logo needs to take into account these variables.

Target Market(s)

Commercially astute business to business professionals.

Industry/Entity Type

Insurance

Logo Text

Optalitix

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The O in Optalitix must be enlarged to represent the closure of the value circle.
  The O in Optalitix should be slightly bolder.
  The word must blue, potentially a dark metallic strong blue.
  The words data, statistics and technology all lower case should be a secondary element to the logo. Lower case so as not to detract too much from the logo itself.
  The word data should be green
  The word statistics should be red
  The word technology should be yellow
  

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Files