New Forest Traditional Sparkling Cider 330ml Bottle Label

This is what New Forest Cider Ltd was looking for in their label design

Label Design Brief for New Forest Traditional Cider (330ml Bottle)
Project Overview:
The objective is to create a visually appealing and informative label for a 330ml bottle of New Forest Traditional Cider, categorised as Medium/Sweet. The design should reflect the brand's identity, highlight its heritage, and attract the target audience, whilst incorporate the brand logo somewhere/somehow on the bottle.
Target Audience
Demographics:
Adults aged 25-45, both genders, typically health-conscious individuals who appreciate artisanal beverages.
Psychographics:
Environmentally aware, enjoy outdoor activities, and seek authentic, local products. They are likely to enjoy socialising in casual settings such as picnics, barbecues, or pub gatherings.
Label Requirements
Dimensions:
Standard label size for a 330ml bottle: 90mm (width) x 130mm (height).
Consideration for a neck label (40mm x 70mm) for additional branding.
Brand Identity:
Incorp… Read more