• £80

• 16 designs

• 3 designers

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Label Design Brief

Label Design Brief for New Forest Traditional Cider (330ml Bottle)
Project Overview:
The objective is to create a visually appealing and informative label for a 330ml bottle of New Forest Traditional Cider, categorised as Medium/Sweet. The design should reflect the brand's identity, highlight its heritage, and attract the target audience, whilst incorporate the brand logo somewhere/somehow on the bottle.
Target Audience
Demographics:
Adults aged 25-45, both genders, typically health-conscious individuals who appreciate artisanal beverages.
Psychographics:
Environmentally aware, enjoy outdoor activities, and seek authentic, local products. They are likely to enjoy socialising in casual settings such as picnics, barbecues, or pub gatherings.
Label Requirements
Dimensions:
Standard label size for a 330ml bottle: 90mm (width) x 130mm (height).
Consideration for a neck label (40mm x 70mm) for additional branding.
Brand Identity:
Incorporate the "New Forest" brand name prominently to leverage local recognition and the New Forest Cider Logo to be incorporated somewhere on the label.
Utilise a rustic and traditional font that reflects craftsmanship and quality.
Colour Palette:
Earthy tones: greens, browns, and soft yellows to evoke a natural and organic feel.
Or could go bold and use vibrant colours such as our logo colours
Consider a contrasting colour for the text to ensure readability.
Imagery: (Ideas include but not exclusive to)
Include imagery of apples or orchards to represent the primary ingredient.
Illustrative elements of the New Forest area (e.g., trees, wildlife) to enhance local connection.
We like a "modern" vintage style something quirky and fun while emphasising our heritage and tradition.
Product Name:
"New Forest Traditional Sparkling Cider - Medium" in a bold, easy-to-read font.
Description: A brief description (1-2 sentences) highlighting the flavour profile and artisanal brewing process, e.g., “Crafted from english apples, our cider offers a delightful balance of sweetness and refreshing acidity.”
Texture and Finish:
This label may be printed in a matt finish for an artisanal look, with spot UV gloss on the logo to enhance visibility.
We may use a textured paper to give a tactile quality that invites touch.
Examples for Inspiration
Attached our logo and and have also attached a generated image that we quite like - preferably for us is the label on the right. However, we do not expect something identical!
Design Styles: Vintage-style labels that evoke nostalgia and a sense of tradition
Timeline
Initial Concepts: 1 weeks from the brief approval.
Revisions and Feedback: 1 week.
Final Design Submission: 1 week post-revisions.
Conclusion
The label design for New Forest Traditional Cider should encapsulate the essence of traditional cider-making while appealing to modern consumers. By focusing on local heritage, quality ingredients, and a rustic aesthetic, the label can effectively stand out on shelves and resonate with the target audience.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Alcohol Content: Clearly state the ABV which is 6% ABV (e.g., “ABV: 6%”). Volume: “330ml” should be included in an easily visible location.Allergen Information: Must include any relevant allergen warnings - contains sulphitesInclude necessary legal information such as the our address New Forest Cider Ltd, Pound Lane, Burley A QR code (which leads to our website - I will provide), recycling symbols, a barcode (which I will provide)

Nice to have

• A vegan and Gluten Free Symbol (if possible)

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