Capone Brewing Company
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This customer received 24 logo designs from 8 designers. They chose this logo design from Eric Johnson as the winning design.
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Logo Design Brief
Want a company logo for Capone Brewing Company that can be used with stationery, business cards, beer bottle labels as well as wine bottle labels. I would like art to work as one color on possibly parchment colored background.
Can incorporate a.portrait of Baby Face Al Capone (without hat or cigar (but with smiling face). There are on line photos of this concept. Possibly interested in logo incorporating a 1929 Woody Wagon OR a prohibition era brewery in the background but NOT a vignette of Al Capone with cigar and Fedora hat as this is already trademarked art. Other concepts considered. Might want to incorporate "Capone style font" or "Art Deco" for name of company
Target Market(s)
People wanting to buy a prohibition era beer or liquor from a friendly Capone Brewing Company
Industry/Entity Type
Brewery
Logo Text
Capone Brewing Company
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Character Logo
Logo with illustration or character
Font styles to use
Other font styles liked:
- Capone font to be incorporated in name "Capone"
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Easy readability so it can be used as logo and later on beer/liquor bottle label
- and for stationery as well.
- Vignette of Baby Face Al Capone smiling, likable and without gun, hat or cigar.
- I would like the logo to be one color (black) on lighter background.
Nice to have
- A portrait of "Baby Face" Al Capone without hat or cigar. Want it likable. Another concept is to use the Woody Wagon or a vintage brewery in the background to enhance the Prohibition Era of the 1930s when beer was strong, good and illegal.
Should not have
- A portrait of Al Capone wearing a fedora hat and cigar
- A Thompson machine gun as this is already trademarked