Web 2.0-like Homepage and Landing page Design

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This customer received 6 landing page designs from 2 designers. They chose this landing page design from Robert Marks as the winning design.

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Landing Page Design Brief

Task Brief

1. Uncoded design of website homepage
2. Based on the homepage layout, design a Listings page
3. Two pages in total: Homepage and Listings (venue) page

Other websites that have a close business theme are: clubplanet, eventful, and thescene. Another site that has something similar is clubnights.com. However, we are not interested in their designs and so they should not be imitated.

You need to design a homepage and listing (venue) page for a site that will be a nightlife website. This will be a directory with similar features to yelp. The website size should be similar to yelp’s (at least width-wise). We are interested in seeing how the background colors and design will look like.

Your theme should be nightlife and the design web 2.0. Choices of colors are up-to you but we are biased towards the red as used on last.fm and snow white. Choose font colors that compliment the rest of the site. Web 2.0 fonts will be ideal (when chosen as a finalist you will have to provide a list fonts used and where used).

We will reward nice layout and creativity (choice of colors, fonts, buttons, column heading bars, good integration of ad frames, etc.

Homepage design

• Prominent Logo area
• Facebook/Twitter Follow us
• Mobile App download
• Sign up/Sign in/Forgot password
• Prominent search feature (similar to yelp’s)
• Top menu to have: Home, Venues, Events, Bartenders, Djs, Promoters, Bouncers, Coupons, and Blog. We would like nice menu buttons.
• We want to display categories on homepage. These will be:
o Night Clubs
? Blues, Jazz, Hip Hop, R&B, Techno, Rock, Dance, Latin, Reggae, House, Live Music
o Lounge
? Cigar, Jazz, Irish, Gay, Billiards, Rock n Roll
o Bars/Taverns
? Cocktail Lounge, Gay, Dive, Wine, Topless, Sports, Salsa, Dance, Biker, Cop, Singles, Irish, Karaoke, Live Music, Rooftop, Piano, Hotel, Pool
o Gentlemen’s Clubs
? Strip, Topless, Nude, Bikini/Lingerie, Escort, Peep Show, Members Only
o Food and Dining
? Fast Foods, Family, Casual, Fine Dining, Café, Cafeteria, Coffee House, Buffet
o Comedy clubs
o Hotels
• We will want to have the following as part of the design. Use images to enhance the design.
o Sponsored venues (A photo of a venue, venue name and location)
o Sponsored events (A flyer image, venue name, location, day and time and links to: view event page, book table, buy tickets and share of various social sites)
o Latest reviewers (we need a photo and some details like the review in brief….)
o Featured profiles (This will showcase member profiles. It should show a photo, brief bio and link to member page)
o Sponsored event flyers (see how they display on www.myenls.com)
o Recent members (we want to display using thumbnail photo images about 30 photos on the homepage)
o Hot spots (3 at any given time. Use venue photo, name and location. A statement that says “based on total bookmarks”
o Recent reviews (have these be at least 10 latest reviews with thumbnail photo. This is on yelp too)
o Featured coupon (display of a featured coupon similar to how groupon does it)
o We’ll have a bottom position that shows sponsors. Name this position “sponsors”. It will display in a similar way as it does on http://www.kxip.in/
o Footer position will have the links: About “Company name” | Advertise With Us | FAQ | Newsletter | Privacy Policy | Terms and Conditions | Contact Us | Feedback
o Create room on your page for banners as follows: Bottom banner (468 x 60), Half banner (234 x 60), Microbar (88 x 31), and Medium rectangle (300 x 250)

Listing (venue) page design

Our listing page should be built to have features similar to the listing pages on: yelp.com and the scene.com. However, unlike these two, our design should be unique and nightlife in theme. The design for this page will have some Facebook social plugins incorporated in it. Facebook social plugins can be seen at: http://www.hsiet.com/winery/storybar.html

• The homepage features that will not change are:
o Prominent Logo area
o Facebook/Twitter Follow us
o Mobile App download
o Sign up/Sign in/Forgot password
o Prominent search feature (similar to yelp’s)
o Top menu to have: Home, Venues, Events, Bartenders, Djs, Promoters, Bouncers, Coupons, and Blog. We would like nice menu buttons.
• We need the following from Facebook social plugins. Your design should improve on the plugins website link above but have our homepage theme integrated in it.
o Facebook like this button
o Map (with a link to “directions”)
o Recommendations
o Venue photo (with thumbnails of additional photos below it)
• “Share this” icons (see how used on deals on livingsocial) on the opposite side of Facebook “like this”
• Buttons for: claim this listing, sponsor listing? feature listing?
• We need a photo gallery of members who visit this venue on this page and a link to “add photos” just below the gallery.
• Sections for: venue description, venue overview and coupons. For coupons display, see groupon.com or livingsocial.com
• A column for “Nearby venues” See how it is displayed on thescene.com just as an example.
• A column for “Members who go here, also visit”. To display in a similar way to nearby venues.
• Footer position will have the links: About “Company name” | Advertise With Us | FAQ | Newsletter | Privacy Policy | Terms and Conditions | Contact Us | Feedback
• Create room on your page for banners as follows: Medium rectangle (300 x 250), Sky scrapper (160 x 600) and Full banner (At the top, 728 X 90)

Info Icon
Updates

We forgot to add that since it's a site based on reviews, we should have a way for users to add a review on the venue plus also see and scroll through people's reviews. the same is on yelp.com
Added Saturday, March 05, 2011

Project Deadline Extended
Reason: This extension is to allow my front runner to do some modifications to his design.
Added Monday, March 14, 2011

Target Market(s)

Nightlife enthusiasts!!!aged 18 years and over

Industry/Entity Type

Events


Look and feel

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Economical
Upmarket

Requirements
Must have
  • All things in the design brief are priority.
Nice to have
  • The ideas have been provided in the design brief
Should not have
  • Any design that is non-web 2.0 will not be looked at!

Files
Download all files - 0.0 MB
JPG
iphone Wednesday, 16 March 2011 00:20:47
Wednesday, March 16, 2011
Payments
1st place
US$330
Participation payments x 3
US$20
Total
US$390

Project Deadline
21 Mar 2011 14:00:00 UTC
Language

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