The Word Beyond The Classroom Travel Brochure
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This customer received 92 brochure designs from 6 designers. They chose this brochure design from Bogi as the winning design.
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Brochure Design Brief
I'm looking for a brochure design for a new travel product - The World Beyond The Classroom, catering for students above 12 years old. Target audience are schools that do destination projects. Brochure to be read by head teacher, parents and students.
Brochure should be A4 in size, 4-6 pages. Format of brochure is hard cover (a folder) with inlet for flyers. Flyers for destinations will be updated from time to time.
Finished job needs to be converted to electronic format for website and email proposal usage.
Attached is text to be used on brochure. Order of section can be adjusted.
For "Elements of the trip", please understand the contents and explain/display it in a graphic form.
For flyer, please come out with a template that I can use for other destinations. The main elements - what's included, number of days, location for pictures, itinerary, educational focus, should be alterable. Attached are text for two sample destinations.
Also attached (tour itinerary example) a version of flyer that I like.
I'm attaching some pictures here. If you find more suitable pictures, please feel free to use them.
Updates
Project Deadline Extended
Reason: I'm extending the deadline of this project by 4 days, as I need to add details & photo of another travel specialist in personnel session (total of 3 members).
Also, in view of the amount of work a designer has to do for this project, I'm giving you more time for submission. Please do not hesitate to be in touch should you need more than 4 days extension.
Thank you.
Added Sunday, November 04, 2012
Project Deadline Extended
Added Friday, November 09, 2012
Project Deadline Extended
Added Friday, November 16, 2012
Project Deadline Extended
Added Tuesday, November 20, 2012
Target Market(s)
Schools - especially the head teacher and parents, to send students above 12 years old to travel
Industry/Entity Type
Electronic
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- This is a travel brochure with education elements in it. Parents feel better when their children are travelling for a purpose and lead by responsible teachers/adults whom they can trust. So, the design has to emphasis that education elements and safety are our utmost priority.
Nice to have
- We specialise in environmental study. So, it is nice to have the environmental touch in the design.
Should not have
- Our target market segment is the Middle East, which can be quite sensitive to religion. I prefer not to have any religious related illustration on the design.