• A$200

• 38 designs

• 15 designers

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Logo Design Brief

Gymnastics Victoria is the State body for Gymnastics in Victoria, Australia.

WISAR is a state-wide initiative aimed at increasing the capacity of women to achieve by affecting change within the sport and recreation workforce.

WISAR stands for Women in Sport and Recreation. This 3-year program has been branded “Women in Gymnastics, Rising to the Occasion”.

Gymnastics Victoria has been awarded funding from the State Government to deliver a comprehensive professional developmental and leadership program for females, with a focus on senior management and governance.

The program is NOT to increase participation in the sport and therefore including a specific gymnastic type image in the logo is not essential. There should be more of an inspirational feel.

Project objectives
• A significant increase in the number of accredited women working as frontline operators in gymnastics
• A significant increase in the number of women acting in a professional capacity as senior administrators and business leaders capable of driving the sport to the forefront of success
• A highly talented and skilled pool of suitable women to contend for senior positions
• A sustainable alumni network of women
• A notable culture shift to reach a point where females in gymnastics recognise, embrace and progress through a long term career in the sport

Gymnastics Victoria plans to showcase the success of the WISAR program through a public relations campaign branded “Champions of Change”. This campaign will highlight the value of women in gymnastics and share the stories program participants and notable women that have been influential in shaping gymnastics within Victoria.

Target Market(s)

Both younger women aspiring for a career in gymnastics, and established gymnastics professionals; Funding bodies

Industry/Entity Type

Recreation

Logo Text

WISAR Rising to the Occasion

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Alignment to the current Gymnastics Victoria logo (PMS2758), ensuring a complimentary look and feel. The Gymnastics Victoria logo must be able to be used alongside this project logo
  Alignment to the current Victorian State Government logo, ensuring a complimentary look and feel
  

Nice to have

• The logo should have the capability to have a second form, with the words “Women in Gymnastics” added in, so that it can also read
  WISAR Women in Gymnastics, Rising to the Occasion
  
  Able to stand out in both colour and black and white formats
  

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Files

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