• US$160

• 207 designs

• 18 designers

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Logo Design Brief

I need a logo design for my new Life and Business coaching business based in San Francisco, but operating primarily on a virtual (web and phone) basis. The name of the business is Michelle White Coaching.

Right now my primary focus is on Career coaching and consulting, but with that, I generally end up doing Life coaching. I will later add Executive, Dating and Business coaching to the mix.

Michelle White Coaching is my parent brand, but over time, I plan to expand my offerings and will be creating sub brands for each area of the different practice areas: Career Coaching and Consulting, Executive Coaching and Consulting, Dating Coaching and Consulting, Business Coaching and Consulting.

I want to convey professionalism, trustworthy, confidence, but with a somewhat casual and friendly/upbeat approach.

I am open to different color ideas, but tend to be drawn to something in the dark, but vibrant blue, turquoise, teal, blue-green family or I tend to like bold, vibrant colors and also like more modern, cheerful colors.

I'm interested in seeing different variations of text, sizing, and use of color, including white text on colored background. And, I'm open to use of the full name or initials, such as MW Coaching, or MWC.

I will be using the logo on my website, on social media, as well as on business cards and digital invoices, and printed collateral pieces and signage.

Later on I will be needing design work for business card design, social media, and my website so I'm hoping to possibly find some designers through this process that may be able to help me with other future projects.

Target Market(s)

Ages: 35 - 60, Primarily 40 - 50
Professional, Primarily from from Corporate World
Income: $70K +, Primarily $125K +
College Educated
Willing to spend money on higher end personal or professional services
People wanting to make changes and interested in working with a professional/coach

Industry/Entity Type

Business

Logo Text

Michelle White Coaching, or MW Coaching, or MWC

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• New Info 9/18/14: ***
• While I really like the very professional designs submitted so far, I would like to see some options that are a bit different.
• I've made some changes to the Look and Feel section. I've moved the ranking
• slightly more Elegant than Bold,
• slightly more Personable than Professional,
• slightly more Colorful than Conservative,
• slightly more Economical than Upmarket.
• I've just added 5 photos to show colors that I like (see the color bars at top of each photo.) I prefer the stronger/darker colors (blue, teals, burgundy) for main colors, and only like the lime green or yellows or lighter blues, teals, rose, as small accent colors.
• I'd also like to see some options that use more feminine or personal fonts. Maybe show a modest script (not too fancy) option. If script is used, I'd prefer fonts such as Lobster, P22 Corinthia, Dancing Script, Marcelle, Bickley Script, Brush Script Std, Satisfy, or Playball. I don't want to see scripts such as Vivaldi, Edwardian Script, Pinyon Script or Sacramento.
• If the font is too thin/light/wispy, then I'd prefer to see a bolder version of it.
• Please let me know if you need any clarifications. Thanks!

Should not have

• I'm not a big fan of orange, brown, gold. If green is used, I prefer a more blue/green or green/blue to traditional green.

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Files

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