Truck Fall Prevention Logo Redesign
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This customer received 340 logo designs from 140 designers. They chose this logo design from genzo as the winning design.
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Logo Design Brief
Our logo should be intentionally simple and permanently structured to reinforce recognition and credibility:
• The logo consists of “TFP” as the primary mark, with “Truck Fall Prevention” spelled out in full directly below it
• TFP is always the dominant visual element
• “Truck Fall Prevention” must always appear below TFP, never beside it and never abbreviated
• TFP may function as a shorthand mark only after the full name has been clearly established
• The falling person symbol is not part of the logo and remains a separate, supporting icon
• When used, the icon must carry approximately equal visual weight to the combined text block—never oversized, decorative, or dominant
This structure ensures immediate identification while preserving authority and clarity in high risk, industrial environments.
The color palette is intentionally limited, safety forward, and industrial—prioritizing recognition, contrast, and functional visibility.
Core Colors (Non Negotiable)
• Safety Red — primary brand anchor and stop signal
• Safety Yellow — hazard awareness and high visibility
Our website for reference: https://www.truckfallprevention.com/
Target Market(s)
Industrial companies who load and unload their products using flatbed trucks. Our product
Industry/Entity Type
Industrial Safety
Logo Text
Our logo should consist of “TFP” as the primary mark, with “Truck Fall Prevention” spelled out in full directly below it. TFP is always the dominant visual element.
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A .PNG file with no background
Nice to have
- Very much like our current logo, but fresh, updated based on our brand guidelines that are sharing in a Word document.