• US$300

• 430 designs

• 164 designers

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Logo Design Brief

BloomGuard Insurance is a boutique insurance agency that blends protection with growth. The brand should feel elevated, modern, and trustworthy with a soft, refined aesthetic. Nothing corporate or harsh. Nothing cutesy. The visual identity needs to communicate strength wrapped in calm.

BloomGuard is designed to appeal to small businesses and entrepreneurs, especially those who value a polished, feminine leaning style without being explicitly gendered. Think refined, botanical, warm, and intentional.

Core Feel

Protective
Elegant
Grounded
Professional
Quietly confident
Approachable but premium

Visual Style

Botanical inspired illustrations
Textured elements that feel organic, not flat or cartoonish
A circle or rounded form that represents protection and wholeness
A blooming flower that looks realistic, delicate, and high quality
No harsh geometric shapes
No gold metallics
A blush focused palette. Not sure here. I do like grays and not beige. Need your professional opinion.
Type that feels modern and clean, with certain letters highlighted for a distinctive brand mark (B, G, and I)
Below is my other business logo. I like the look. What can we do that is geared for this business? I do not want the heart, but may the concept with a shield. Or a heart in a shield. TY

Target Market(s)

Target Market Small to mid size business owners in the wellness and beauty industries Professionals who value aesthetics, intention, and personal connection Clients who want clarity, trust, and a sense of being cared for People who are often underserved by traditional insurance branding The audience is largely female led but the branding must remain inclusive and non gendered.

Industry/Entity Type

insurance

Logo Text

Primary logo text BloomGuard Insurance Secondary or alternate versions may include BloomGuard Typography should feel modern, clean, and refined with subtle character. Nothing overly sharp or rigid.

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• it be simular to my Unboxing Hope & Wellness logo provided. Please do not use the heart in the logo provided. Try and use the concept and change the shape. Thank you!

Should not have

• just a BG, single flower, no roses or weed looking type of flowers. too thin of lines.

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