• US$150

• 72 designs

• 21 designers

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Packaging Design Brief

We are launching a new yogurt brand and seeking a talented designer to create a packaging materials that are modern, eye-catching, and appealing to families and health-conscious consumers. The designs should convey freshness, fun, and premium quality.

Scope of Work:
Yogurt Pouch Design: Primary packaging design for yogurt pouches (multiple flavors).

Box Packaging Design: Secondary packaging design for multipack boxes (to hold multiple pouches).

Create a cohesive visual identity across all materials.

Include space for nutritional facts, barcode, regulatory details, and flavor differentiation.

Ensure designs align with FMCG retail standards and stand out on supermarket shelves.

Style & Inspiration:

Fresh, natural, and playful with clean, modern typography.

Bright and colorful palettes adaptable by flavor (e.g., strawberry, Mango, blueberry, vanilla,natural).

Approachable, family-friendly style inspired by Stonyfield, GoGo Squeez Yogurtz, and Farmers Union pouch yogurt.

Deliverables:

Print-ready packaging designs for pouches and boxes.

Editable source files for future updates.

3D mockups to visualize the designs on real packaging.

Target Audience:

Families with children.

Young, health-conscious consumers seeking nutritious and tasty snacks.

Brand Keywords:
Fresh • Natural • Healthy • Fun • Premium

*use of AI is permitted if justified in the design

Target Market(s)

please refer to creative brief document attached

Industry/Entity Type

Yoghurt/Food & Beverage

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• please refer to creative brief document attached

Nice to have

• please refer to creative brief document attached

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Files