Safer Coromandel, New Zealand logo upgrade
Logo Design Brief
Safer Coromandel is a public service service campaign to keep the Coromandel Peninsula safer during the summer months. It's combined project between Thames Coromandel District Council, other district councils, and safety organisations such as Fire Emergency NZ, St John, Police, Surf Life Saving NZ, ACC, and other organisations in the Coromandel.
The logo needs to be bold and capture summer and the unique Coromandel Peninsula area. Probably using orange and blue colours. It needs to capture summer, the area, and be bold and fun. The area is famous for beautiful beaches like Hot Water Beach, Cathedral Cove, winding roads and it's a place where other New Zealanders come to relax for the summer. The one we currently have we don't like as it seems outdated - the old logo is attached.
It's about staying safe at the beach, out partying over summer, on our roads and in all ways. The Coromandel Peninsula is a tourist hot spot in the summer months with the population at least tripling.
Target Market(s)
18-24 year olds
Industry/Entity Type
Charity, safety
Logo Text
Safer Coromandel
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Character Logo
Logo with illustration or character


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Bold 'Safer Coromandel' words, some connection to the area, probably the beach
Nice to have
- Beach, road, party vibes