Menu Revamp- Simplify and highlight
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This customer received 18 menu designs from 4 designers. They chose this menu design from vcreatived as the winning design.
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Menu Design Brief
Redesign the current menu while maintaining the existing dimensions to fit within a window display. The goal is to improve readability, declutter the layout, and make price visibility more subtle while ensuring the design remains easy to update annually.
Current Challenges:
• The menu feels cluttered, making it difficult for customers to quickly find what they want.
• Prices stand out too much, drawing more attention than necessary.
• Editing and updating the menu each year is cumbersome and needs simplification.
Requirements:
• Maintain the current specifications and dimensions to ensure it fits in the designated window space.
• Improve readability by organizing the menu in a cleaner, more structured format.
• Adjust the price formatting so it is visible but not the primary focus.
• Ensure the new design allows for easy annual updates, minimizing the need for complete redesigns each year.
• Consider a font and layout that enhance clarity while maintaining the brand’s aesthetic.
Additional Considerations:
• Potential use of color or sectioning to group similar items for better flow.
• A design that aligns with the overall brand identity and customer expectations.
• Digital-friendly formatting for quick edits without affecting the overall structure.
This redesign should make the menu more visually appealing, user-friendly, and practical for future updates while keeping within the original space constraints.
Updates
Gathering more feedback
Target Market(s)
Families and people coming to vacation
Industry/Entity Type
food
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- all the details, names, and such need to stay. I need it organized better and easier to view and read
Nice to have
- it would be nice if the layers were easier to modify and change year to year.
Should not have
- do not remove details. Please make pricing less prevelant.