• €130

• 149 designs

• 50 designers

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Logo Design Brief

I need a logo design as I strike out as strategic crowdsourcing consultant who does branding, communication and innovation projects with Clients in food & beverage, personal care, home care and consumer health care. The logo should communicate the following values: freedom, movement, openness, creativity, agility, collaboration. The name of the consultancy is Roq 4 Tomorrow.
I'm open to having "Roq" in caps or in lower case / a mix. The company is called "Roq" but I like the second meaning of "Rock" as in movement, dance, play, activity, dynamism (not stones), so please explore adding in some of this "agility / freedom" - even creativity - into the logo design without making it to young. (I'm Gen X, not a Millennial or Gen Z.)
Another conceptual pointer could be to leverage the idea of "for tomorrow" - making things better for people (planet too), a new day, promise, positivity, ....
The logo will be used for a ppt deck, quotes & invoices, a future website and maybe business cards. Color wise, I like color, but due to past employer's logos, I don't want it to be primarily pink, orange or yellow, corporate blue or fiery red. I do have a penchant for strong and deep dark purple, green and teal (green/blue) but not necessarily together. What I do is very human, bespoke and qualitative, so I don't want the tone & manner to be techy or too austere. Finally, simplicity and legibility on a white page are key considerations.

Target Market(s)

BigCo and Start up marketers in France, Switzerland, Netherlands, UK, US, Germany

Industry/Entity Type

marketing communications consultancy

Logo Text

ROQ 4 Tomorrow (or Roq 4 Tomorrow)

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Logo styles of interest

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Font styles to use

Other font styles liked:

• I'm open. So far, the typefaces are too similar.

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I think it needs to be split somehow (2 levels?) so it's not too small / illegible on Linkedin and power point decks. Please present it on a white, like on linkedin & ppt.

Nice to have

• I would like the shortlisted winners to include a descriptor: "Strategic Crowdsourcing Consultancy" as part of a logo lock-up ... this would entail font & positioning so the 2 elements work visually together. the logo.

Should not have

• Graphic & Conceptual elements are ok, but no clichés like lightbulbs, please. I don't want a long horizontal logo because it takes up to much space in ppt presentations, or will be illegible..

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