• US$360

• 49 designs

• 10 designers

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Brochure Design Brief

New private 16 bed residential substance abuse treatment facility in Mapleton, UT. Facility located in elegant 11,000 home with stunning views of the mountains. Facility is Tudor style with traditional furnishings-an aerial picture of facility is attached.

Attached are the logo, original art drafts, picture of facility and business card. Additional pictures of grounds will be attached later. Professional pictures are being taken on 12-12 and will be uploaded on 12-13 or 14.

The brochure is to emphasis the lovely home and park like grounds that sits at the base of a beautiful mountain range in Mapleton, UT. Focus is on treatment in serene and elegant location. Do not want colors too dark and the style of the maple leaf cannot be changed. Will need space for main picture of house on front, facility description, address and how to contact, treatment philosophy, treatment provided, Admission Criteria, and insurance information.

Do not have the contact information too small or written over a dark color. No solid colored backgrounds.

Overall theme should follow logo and business cards and stay more traditional with use of nature via maple leaf and mountain on logo.
The sample I am using is 8 1/2 tall by 11inches wide. The style is a roll style (folded in thirds). This smaller size can fit in an envelope.

Pages- 3 printed sides in front, 3 in back.

I attached one of the pictures, the picture of the facility from above. The rest of the pictures are being taken on this coming Wed and will be ready on Thursday. I will attach them to the brief then.

We are working on content and hope to have a draft on line later today. The general categories will be:

1. Front page: logo with name- picture of facility from above, descriptor- Residential Substance Dependence Treatment
2. First inside page: List of symptoms and problem behaviors we treat
3.Middle inside page: Intro to facility- first paragraph-what we provide and a second paragraph on treatment philosophy.
4.Third inside page: Services Provided
5. 3rd outside page (fold inside trifold): The Journey Quote
6. Payment options and address and phone at bottom

Note* for some reason the Look and Feel slider keeps reseting to neutral each time. Look at my posting for business cards and logo to see my scales. Also, the color choices offered in the brief are limited. Please use the gold and darker green, not the lighter green shown.

Target Market(s)

Adults age 18 and over who struggle with substance abuse for alcohol and other substances. Also their families, therapists, medical professionals and insurance companies.

Industry/Entity Type

Residential

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Font styles to use

Other font styles liked:

• black chancery for headings

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Same logo
  Room for content categories of: treatment provided and philosophy, facility description, admission criteria, insurance/payment and contact information.
  
  Trifold style
  Logo and name at the top
  Use colors in logo, but they do not have to be used in the same proportions.
  Needs to feel comfortable, inviting and gracious.
  

Nice to have

• more white space and pictures than text space.

Should not have

• Do not use scrolls or other "feminine" embellishments other than the font used in the name/logo.
  No solid color backgrounds for entire pages or large sections
  Cannot change the maple leaf design
  Few if any changes to the mountain depicted if used.

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Files

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