Selling the comfort the sound of silence creates within your Kitchen

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by Project Owner on Wednesday, January 20, 2021

Hi All.

I am wanting to promote the Silence an invisability benifits of our rangehoods in a way that targets the desires of our customers but, in a suttle but engaging manner. Simply using the words Silent Rangehoods in large headers will not work.

Regards Tom


by Project Owner on Wednesday, January 20, 2021

Hi All.

Please strive to avoid Shouting out in large print, Noise Disappears. Invisable rangehood rn Motor vanished as this method will not work for us.

Regards Tom


by Project Owner on Wednesday, January 20, 2021

We are seeking a smarter or more imaginative marketing stratagy on promoting the benifits of our rangehoods ton the public. We are not seeking a brouchure design using just our existing materials.

Regards Tom


by alex989 on Thursday, January 21, 2021

Hi, Can you please just let us know what size of the flyer you looking for? Thank you. Best regards, Alex


by Project Owner on Thursday, January 21, 2021

The idea of this marketing excerise is to promote silence as a lifestyle NOT TO DO the traditional marketing excerise. Photos of our rangehoods and the use of existing text is not what I am after.
I am after a unique twist on how to promote the confort of silence in ones kitchen.


by Project Owner on Thursday, January 21, 2021

Hin All.

I have renamed the brief in order to provide a better idea of what I am searching for and I hope this helps.

Selling the confort the sound of silence creates within your Kitchen


by Maestral on Thursday, January 21, 2021

Hi Tom,
Could you please elaborate on this: suttle but engaging manner

What is the matter that we'd have to be subtle upon? What is it that really differentiates you from the competitors or at least from any other approach to the solution of rangehoods?

With such elaboration available - perhaps we'd be able to depict it, in an engaging manner!?


by Project Owner on Thursday, January 21, 2021

As the entries arrive, I am getting a clearer picture and when I referred to a suttle and engaging manner I was hoping to ask all contestants "Please do not focus on the fact we sell rangehoods" focus on the lifestyle change our product offers

The message not the [roduct is important conveying the comfort provided and improved lifestyle offered by the silence, beautiful aesthetics and invisibility of our product.

The Product is secondary to the message.

What differentiates use from our competitors is that no one else offers a completely silent invisible rangehood, even our external motors are now invisible.

Regards Tom


by OMSPlus Creative Solutions on Friday, January 22, 2021

Hi Tom,

Are your looking for an advertising campaign?

Thankk,

OMSPlus


by Project Owner on Wednesday, January 27, 2021

To all Designers.

Thank you for your entries, as I have not had enough time to work with you on twigging the current entries I have asked for a extension so we can have some time to work on the contest ideas you have produced.
Several of these concepts are exciting however, many designers have missed the fact that any photo must use our Paradigma units and not a very obviious rangehood.

Regards Tom.


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