• €110

• 92 designs

• 35 designers

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Logo Design Brief

Our first harvest of organically cultivated black olives from France was just pressed into olive oil. It's a family hobby for now - while the harvest ramps up, we will mostly bottle & gift it to friends. The brand name is Ze Colle d'Apolline. (a.k.a. La Colle d'Apolline, which means Apolline's Hill. The "Ze" is a wink to the way French people pronounce "The." (We are an American - French family.) The olive grove is on a gently sloping hill in the back country of Nice with a view of the Mediterranean, the mountains and the medieval city of St. Paul de Vence in the distance. We do not want the logo to be classic provençal or figurative in style. The design should be contemporary, stylish, abstract, bold & colorful (think Marimekko or Matisse cut outs). The color palette we're looking at is inspired by our natural surroundings: the blue Azur of the sky & sea, the green of the olive trees, and the yellow of the bright sun. (see the blue, green & yellow in the Matisse upload). Black and white are good too, especially because Nice olives are black; not green. The brand logo should reflect the olive oil's characteristics: authentic (100% AOP Huile d'Olive de Nice, organic), aromatic (the olives are pressed young which gives a slightly peppery taste with notes of fresh green almonds), and spirited (like the young olives and the modern, iconic, sculptural house next to the olive grove).
The brand logo will be printed as a label / sticker on a standard glass 50 cl tall & narrow bottle. (see uploaded file)

Target Market(s)

Foodies who appreciate organic small batch olive oil and a modern design aesthetic.

Logo Text

Ze Colle d'Apolline

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Logo styles of interest

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Font styles to use

Other font styles liked:

• I am open, but I am looking for a bold & spirited personality that stands out from the clutter. No cursive or script fonts.

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1/ The name "Ze Colle d'Apolline," read as 1 entity, and an emblematic/ graphic design in a holistic "stacked" (or portrait) logo lock-up.
  Why? The N°1 usage will be on a 50 cl tall & narrow bottle. (see uploaded image) So it means we'll need your creative genius and graphic talent to ensure the name is legible and reads as 1 entity even if it might need to be on more than 1 line.
  
  Font Design Direction: Please experiment with the font - we'd like it to be bold, spirited and iconic.
  Graphic Design Direction: Good inspiration are the Matisse Cut Outs and the Marimekko roses because they are abstract, simple, modern, bold yet playful and reminiscent of nature. The other Matisse upload has good color references for the blue, green and yellow palette we like. Black & white are fair game too.

Nice to have

• This logo will be printed on a sticker for the 50 cl tall & narrow bottle uploaded for this project. The logo, transposed onto this bottle would be very helpful for judging key practical considerations.

Should not have

• 1/ We do not want a classic, traditional, provençal "olive tree" design. There are too many olive oils with a figurative or stylized olive tree. We are looking for a design that has more personality, with the potential to be iconic.
  2/ Key Watch-Out: It's important that the "Z" not be mistaken for an "L" .. which can happen when using script / cursive fonts. If people read Ze as "Le" they won't get the joke, and it's grammatically incorrect because "colle" is feminine. e.g. "La" not "Le"

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Files

Download all files - 2.0 MB