• A$300

• 386 designs

• 96 designers

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Logo Design Brief

We are a residential fire safety start-up company based in Australia. We provide state of the art, life saving alarms for homes in case of an emergency. We sell smoke, heat, CO and water sensors that interconnect via a smart app which notifies you if youre away from your property. This smart app can be connected to 8 other people so they are also notified if any alarms are activated. This allows them to be notified from anywhere in the world and call to check on you and make sure youre ok. We want our logo to communicate that our product saves families lives, and protects homes. We want the logo to be contemporary in design, as our technology is state of the art. We want the logo to be modern yet provide a sense of security for the community, and make it look professional so that when people see the logo they feel safe. Simple or Complex we dont mind as long as we feel the logo communicates protection and safety, as our catch-phrase is protecting families.

Target Market(s)

Consumers. Residents of residential property

Industry/Entity Type

Fire Safety

Logo Text

"Australian Fire Safety & Security" or "AFSS"

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must look good on a dark background, prefer a deep black background. Please see recently uploaded

Nice to have

• "Protecting Families" as our slogan. We would love an abstract logo, we're not bound by the typical images that google brings up. Even if the design has house, flame, family in it we could still love it as long as we feel it appeals to us.
• We are a forward thinking company aimed at using technology to protect families. We're not a fire company.

Should not have

• A logo that can be interpreted as a house that is on fire, or a family that is being burned by fire. If we see another logo showing a flame on/in/near a house we'll give a 1 star rating. We don't want any flames on houses or near houses. If there is a flame in a hand then our clients will think that hand is either immune to senses, or the hand is being burned.

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Files

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