A brand logo design concept for an award winning green coffee importer.

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This customer received 103 logo designs from 45 designers. They chose this logo design from R16 as the winning design.
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Coffee Library is a wholesale green coffee business (business to business) focused on the coffee origins stocked. We're based in the UK - London, and require a fresh brand logo design.The branding should be simple and clean, emotionally should feel clear and calm (Think Uniqlo for instance).
Just like a library, we want our logo to communicate knowledge and resource.
We want to avoid any illustrations of coffee beans etc in the brand logo.
In terms of colour palette - Just get creative with it. I have however made some suggestions of preference. But by no means let this cease your creative approach.
Updates
Please do not submit anything without first reading the design brief and understanding what where trying to achieve with the logo. Just to emphasis and reiterate, we're not a coffee shop, we are coffee importers and traders.
We don't want a quick turn around on. We feel it's better to take your time and design something creative.
Thanks.
Added Sunday, May 20, 2018
Target Market(s)
World Wide.
Industry/Entity Type
Importer
Logo Text
Coffee Library.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean.
- Simple design.
- Easy on the eye font.
- Uniform.
- A subtle quirk.
Nice to have
- A subtle indicator that communicates what we offer - all Coffee Origins under one roof (The same way which Amazon's A to Z arrow makes that indication of what they do).
Should not have
- We don't want anything illustrating coffee beans.