• US$400

• 92 designs

• 33 designers

---

Logo Design Brief

'Sole Service’ provides premium home service foot reflexology in Singapore. The service offering is second to none in terms of overall presentation, products used and the quality of therapists and actual reflexology.


The client has identified a market opportunity for a premium in-home foot reflexology service. They have already hired a leading, experienced reflexologist and have put together a team of masseuses, relexologists, therapists and drivers to offer these services.

The company will differ to the existing marketplace by offering a professional, very presentable, in home service, using nice products (clean and simple like Muji branded products). The company would like a premium, modern feel, but not too spa-like. The clients company will bring a foot stool, all the creams/products required, all beautifully packaged.

No other company offers a similar service in the Singapore market. Currently the main competition would be:
Kenko http://www.kenko.com.sg/
FeetPress http://www.feetpress.com/
These are actual stores, not an in home service. When you visit these places you sit in a room with 15-20 other people, and the service is not as personalised, with reflexologists using the same tubs of cream, recycled looking towels etc.

Kenko’s pricing is $60 – 65 per hour. Sole Service’s pricing would be $85ph one off, pack of 5 - $400, pack of 10 - $750. Its not bad considering its done at your own home, no need to drive out and park the car etc.

The brand will also look to expand its services to in-home massages, manicures and pedicures. So the name may not be specific to feet or reflexology.

Target Audience :
20 – 65 year old males and females.
Time poor, affluent expats, people in management, bankers, traders in Singapore. These people will more often than now have hired help in their homes.
They will launch only servicing district 9 and 10, which is filled with homes that are priced over USD$6M
These people work hard and play hard, eat out multiple times a week. On occasion, they might want to chill in front of a movie, and have some reflexology done in their home to help them unwind.
Spending $85 on a session is little money for them.


The Singapore market is full of the typical picture of someone's foot being massaged, not that sexy or visually appealing. There is no premium service targeting the upper bracket target audience.

I want to chillout or pamper myself with a convenient, relaxing massage with this professional premium in-home foot reflexology service.


The target market will want to try and use ‘Sole Service’. It will be considered cool to have the Sole Service van arrive at your place, and be seen with a Sole Service voucher booklet on your fridge.

The client wishes to modernise and create a look and brand that is contemporary and funky to otherwise an ancient massage.

Industry/Entity Type

Massage

Logo Text

Sole Service

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The brand should be considered cool and exclusive, without being alienating.
  
  Cool, funky, have personality, fun, relaxed, approach. Not typically Singaporean.If it was a fashion brand, it might be like D Squared - its a luxury brand, that’s not Armani, it’s contemporary, modern, but high quality. People want to wear their jeans and to be associated with them.If it’s an electronics brand, it might be Apple – they aren’t cheap, everyone wants to be seen with an apple laptop, considered higher end, good quality
  
  
  Design should consist of the symbol and text (Sole Service) together. Logo should be bold and catchy, memorable on impact, funky, modern and has to be eye-catching. A tagline that follows with the logo would be efficient. A tagline & logo that comes with an impact and relevance to the premium service, and allows audience to have an idea/clue on our services provided instantly. It has to have a strong link to the service provided (ie. feet). A relaxed feel.

Nice to have

• Design should consist of the symbol and text (Sole Service) together with a tagline. Logo should be bold and catchy, memorable on impact, funky, modern and has to be eye-catching.
  

Should not have

• Logo should not come across as serious, stiff and too corporate or a business like logo. It should not be too cartoony or childish as it would not be able to reach out to our target market.