• US$400

• 76 designs

• 25 designers

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Logo Design Brief

Think eco-logo for grocery stores. We have created a program to evaluate the sustainable practices at grocery stores and our logo will be used to recognize real environmental leaders. Our recognition program focuses on every aspect of operating a grocery store and not just the products that the store sells. We look for practices that reduce energy and water use; advance reduction, reuse, and recycling of various materials and wastes; improve management of storm water; and promote the sale and use of greener products. These measures help mitigate greenhouse gases, conserve natural resources, create a healthier environment for employees and customers, and save money. A store's sustainability practices are an important factor for consumers when they consider where to shop. We want the logo for our program to help consumers identify the environmental leaders in the marketplace.

A note on logo text - we are still focus grouping possible program names and may ultimately need to change the name. The terms listed under "logo text" provide our best guess currently as to what the program name will be. Pictorial/combination or lettermark logos that work with and without the logo text would be beneficial to limit future rework.

Target Market(s)

The logo must first appeal to grocery stores - big and small - in the northeast U.S. It will be used when introducing the program to potential participating stores and presenting to trade associations and at conference throughout the northeast states. The logo also needs to capture the consumer's eye and serve as a way for them to identify sustainable grocery stores. The logo will be used on storefront decals, circulars, and other marketing materials that the store uses to attract customers.

Industry/Entity Type

Sustainability

Logo Text

Northeast Sustainable Grocery Program - Environmental Leader

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Preferably no recycling symbols. Our work has a much broader focus than just recycling, so we want don't want people's perceptions of the program to be limited to only recycling.