Refresh
Genero Caribbean Rum Punch Label
Want to win a job like this?
This customer received 20 graphic designs from 5 designers. They chose this graphic design from J P as the winning design.
Join for free Find Design Jobs
-
US$140
-
20 designs
-
5 designers
Graphic Design Brief
Product name:Caribbean Club Rum Punch
Type of product: Bottled Rum punch in flavors such as mango, passion fruit, melon and pina colada. It is delightful blend of Angostura light rums which come in a variety of trpoical and natural flavors.
The bottle has an existing label design which is quite dated. Client wishes a new logo design. Must position the brand as premium and keep its Caribbean identity. Designers have the creative freedom to explore as many creative options as possible.
The challenge: for it to maintain its Caribbean identity but not look cliched with the generic Caribbean-type imagery as this has been done before. Though it is Caribbean born...it should also have an international look and feel to it.
Attachment: See the attachment. Client thought this was a bit "simple" and wanted more of a "premium" look for the brand.
Industry/Entity Type
Club
