Genero Caribbean Rum Punch Label

This is what a business in Trinidad and Tobago was looking for in their graphic design

Product name:Caribbean Club Rum Punch

Type of product: Bottled Rum punch in flavors such as mango, passion fruit, melon and pina colada. It is delightful blend of Angostura light rums which come in a variety of trpoical and natural flavors.

The bottle has an existing label design which is quite dated. Client wishes a new logo design. Must position the brand as premium and keep its Caribbean identity. Designers have the creative freedom to explore as many creative options as possible.

The challenge: for it to maintain its Caribbean identity but not look cliched with the generic Caribbean-type imagery as this has been done before. Though it is Caribbean born...it should also have an international look and feel to it.

Attachment: See the attachment. Client thought this was a bit "simple" and wanted more of a "premium" look for the brand. Read more