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Burger Wise logo - A Healthy Burger Restaurant

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by Creative1one on Saturday, June 15, 2013

Why are you changing your brand? Have you sold your UNBURGER business which seems to have been a success, or are you reinventing? If the latter where are you looking for improvements? If the former, what is your plan, new location, expansion, clientele, franchise etc. Answers to these questions may help designers see your vision and provide you with a great logo. The red and white colour scheme with grey suggests that you want to maintain your current identity/location/decor but change the name. Is this the case?

by Shireen Designs on Saturday, June 15, 2013

please provide feedback

by Project Owner on Saturday, June 15, 2013

Attn Creative1one:  We have not sold the business of Unburger.  Yes we have created a successful burger restaurant in Canada and yes we want to expand and franchise.


The reason why we are changing our name is what UN implies with UNburger.  If you are not aware of our restaurant at all, roughly 25% of consumers believe we are a vegetarian burger restaurant.  We do sell vegetarian burgers, however that is a small part of our business and we want to get away from that misconception before we move forward into other markets. 

We mostly sell beef, chicken and bison burgers.  Our mantra is that we source local ethically meats, while making everything in house and fresh.  We put less oils in our sauces, cook on an open flame, use lean meats, etc... These are all steps we take to make healthier choices with amazing burger that we all know and love.  Our goal is to make the guilt-free burger.

That''s who we are and why we are changing the name.  Our culture if you will, is informative but yet playful.  We like to tell the customer why our burgers are healthy as well keep a sense of humour about it.  We love intelligent playfulness and creativity.  That is why I gave those sample logos that we thought were very thought out.  

At the same time if you cannot come up with something along those lines, we need more than anything a logo... an emblem... a crest... Something that can be a badge that if you see anywhere you would associate it with our business.  We did a very good job with that and our branding in the first place, so we have to exceed that, otherwise there will be great criticism.  That''s we are being very critical ourselves and picky.  Believe you me, we want something and we want it now.  I hope this gives you a better idea who we are.  Our current website is eatunburger.com and you can get a look of what our restaurant looks like with this other link https://www.google.ca/maps?layer=c&z=17&sll=49.877466,-97.14529399999999&cid=-4294085328372339107&panoid=k-3k7BVJBjcRz9IvONP_Tg&cbp=13,182.12556402558255,,0,0&q=unburger&sa=X&ei=k7e8UdmcJo7LqAHLvICIDw&ved=0CJMBEKAfMAk 

by Creative1one on Monday, June 24, 2013

I see that you have received a refund on this project. Perhaps you need to regroup, strategise and develop a new brief to get the design you want. For what its worth the fault seems to lie within the name, wise burger was great but taken. There is a name out there for your new brand you just need to find it. Designers on this site can help you do that as well.

Best of luck to you!

by Project Owner on Wednesday, June 26, 2013

To everyone,


We reopened the project and are fully committed.  The project has GUARANTEED money for the CONTESTANTS.  
We like the design of the one that we haven''t eliminated by Matt Hall and that is it.  We think it''s clever and simple.  However, that is not a finished product in our mind; we need it revised.  

The only aspect that we like of it, for consideration for Matt Hall, is the burger surrounding the word "WISE".  
We want a final product.  Good luck to all.

Thanks

Kyle

by Creative1one on Friday, July 5, 2013

Hey, Alex and Co., brilliant logo!

by Creative1one on Friday, July 26, 2013

Hey Kyle, for what its worth I think you made the right choice for your logo.

Best,

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