Burger Wise logo - A Healthy Burger Restaurant

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This customer received 235 logo designs from 83 designers. They chose this logo design from Alex & Co. as the winning design.
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Logo Design Brief
What we are is a Burger Restaurant that sells locally sourced, grass-fed natural beef, chicken and bison (with veggie burger options). That is one of our core values, local/natural.
Our other core value is healthy. Cook on a open-flame so the beef doesn't cook in its own fat. We use lean beef and chicken breast. We also make all of our own sauces the less than half the oil a sauce typically have.
That's why we are called Burger Wise. We are wise about burgers, wise where we source our food, and wise of what we put into the burgers.
We want our logo to be red and white. You can use black and grey if you want. We have two directions on where you can go with the logo:
1) You can use our existing logo and modify it to work with Burger Wise. (I will upload the logo for you to see).
2) You can also go on your own tangent and make up some logo that encompasses burgers first and healthy second. This direction can have free rain. We like clever and simple. I will upload some examples for you to go off on.
IF YOU GO THIS DIRECTION ONLY ANIMAL THAT COULD BE USED IS A COW.
AS WELL, DO NOT USE ANYTHING THAT HAS TO DO WITH VEGETABLES AND/OR GRAINS.
Target Market(s)
18-35 male and female. Middle class and up.
Industry/Entity Type
Restaurant
Logo Text
Burger Wise - Healthy Gourmet Burgers
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- There should not be anything with grains or vegetables in the logo.
There should be no animal unless its a cow/steer.