New Australian Event targeting the Office Industry Web Design Project

This is what a business in Australia was looking for in their web design

Office* is an exhibition and conference aimed at meeting the business needs of office professionals - the visitors are the ones that make purchase decisions when buying anything to do with the office from office equipment and stationery, event management, training and travel.

The range of exhibitors at this show is unique in Aust - therefore no other show that is similar or as relevant for this target market.
Being that it is a new show - visitors and exhibitors will want a better understanding of what the show is about, and how it is beneficial to them.

Office UK, Canada & US - will need to keep similar `brand guidelines' but the functionality and layout is not appropriate. Eg. half a page on static banner branding is waste of space.
http://www.officeshow.co.uk/ and www.officecanada.ca and http://www.office-tradeshow.com/

Some examples of Aus websites who are targeting same type of customer:
http://www.businesschicks.com.au/
http://www.ma… Read more