A Shoe That Fits

This is what a business in United Kingdom was looking for in their web design

We need a logo design for a new company called 'A Shoe That Fits.' We are developing an application which allows customers to measure their own feet using the phones camera. Once this is completed, the customer will be taken to our website where shoes that match the closest to their feet measurements will be listed.
The method of obtaining the foot measurements will be clear, simple and professional, therefore we want the logo on the website to represent this.
It should also not be abbreviated, but have a distinct feature that can be implemented on the app icon too.
The service is aimed at women aged 14-40, but should not be gender specific I.e not contain colours such as pink/ blue. You can however use the age as the targeted audience.
We have no colour scheme in mind, but it needs to be timeless, yet embody a youthful representation (Black could be a good colour to start from, with a variety of 2/3 more colours.)
The final design should communicate that the s… Read more